Content automation is a set of technological processes that primarily uses artificial intelligence to automate manual processes in content marketing. It helps businesses and customers achieve the efficiency and customer experience they are seeking in the realm of digital content.
Discover how content automation works and how important is its role in this age of digital transformation.
How does content automation work?
For us to illustrate how content automation works, let’s first discuss what content marketing is.
Content marketing is a business strategy that aims to raise consumers’ awareness of your brand. It helps your brand establish meaningful interactions with your target audience and converts them into customers in the long run.
Content marketing is interrelated with your company’s website and social media content posted on platforms such as Twitter, Facebook, and Instagram. To strategically use these apps for your business, you need to employ automation.
All content published on your website, may it be a photo or a video, should be aligned with your algorithms, customer insights, and data analytics.
In this light, content automation includes machine learning for data algorithms, deep learning techniques for customers’ search history, and keyword search for optimized content write-ups.
Importance of content automation
Although content automation is part of our daily lives as internet users, some still think of automation as an abstract concept.
To concretize its usage and to give a better view of how it helps brands foster effective content marketing, here are the important roles of content automation in every business process.
Proofreading content
Proofreading articles and all content write-ups by writers is a good example of content automation. Applications can easily detect if there is any inappropriateness in a given sentence and instantly correct it.
For instance, Grammarly, one of the most famous cloud-based typing assistants, helps content creators produce easily digestible and more comprehensible articles for the readers. It has features for scanning grammar correctness, spelling, better sentence structures, plagiarism, and many more.
Optimizing content
When we talk about content automation, it is impossible not to touch on SEO automation. Search engine optimization is the main strategy used by businesses when they want to rank higher on search engine results pages like those of Google, Mozilla, and Bing.
SEO ensures that you are using the right keywords with the right content so that search engines can place it higher on results pages. When you use SEO automation, you are strategically targeting the audience who reads specific content related to your industry.
Language translation
If you’re familiar with the term “auto-translate,” it is actually an AI-based feature of search engines. Language translation detects the entire content or website for language use.
It ensures that translation from one language to another is understandable by humans. When readers incorporate auto-translation, it enables them to relate to the content even better.
If your company needs a linguist or a translator, you don’t necessarily hire them for this feature alone. You can automate language translation and make this a part of your content marketing strategy.
Content creation
Content automation not only contributes to making content outputs better—but it also contributes to the process of content creation itself. With automation, content creators find it easier to collaborate in the process of creating certain tasks, delegation, scheduling, and other parts of the content workflow.
Automating content creation ensures that every ideation, workflow, and content distribution is on the right track. It ensures that every content creation process can be as efficient as possible.
Automation tools improve collaboration and brainstorming among content teams, helping them create better content. If your team is equipped with these tools and software, they can work more productively.
Personalization
Customer preferences and search history are the major components of data algorithms. Content automation detects the usual searching pattern of every user on the internet. And then, it tracks the most recommended content that suits their tastes as individuals.
When you acquire these insights through content automation, it will be easier for you to produce more relevant and more personalized content for your target audience. It will bring them a better customer experience and help establish greater engagement with your brand.
Role of AI in content marketing
Developing high-quality content is never easy, especially in a deeply saturated capsule such as the internet. That’s why artificial intelligence is here to be an ever-evolving lever to make the industry of content marketing a more profitable avenue for businesses.
AI-powered content is what we need today more than ever. It helps brands produce the best content that fits the needs and interests of every consumer. From the content creation process to personalization—content automation is key to every step of it.
