Content marketing has been a crucial part of the strategic planning and advertising processes of several businesses in various industries.
As with any industry and market, trends dictate the success of content marketing plans. Almost yearly, new trends emerge, driven by various factors such as consumer lifestyles and the economic landscape. And companies that stay on top of these trends gain an edge in the competition.
Read more and find out what these content marketing trends are and how you can implement them in your business.
What is content marketing?
Content marketing is the strategy of producing timely and accurate content materials such as blogs, SEO articles, social media posts, promotional videos, and many more.
All of these content materials aim to connect to potential customers. If the content is produced consistently, businesses can establish and nurture meaningful connections with their prospective and existing customers.
Content marketing might be challenging at first, but it’s not rocket science. With the help of comprehensive customer data, you can carefully study the demographic of your target audience.
This, along with an awareness of the latest trends, will help your business resonate with the right people.
Watch out for these content marketing trends this 2022
To help you tread the market with confidence this year, we’ve made a list of the most promising trends in the industry this 2022.
Interactive content
Creative content is eye-catching. But what the customers need is something engaging that will make them stay.
The attention span of online readers is shrinking, and content that encourages some kind of engagement or interaction can help circumvent this. For example, It can be as simple as a fun quiz, clickable infographics, or 360-degree product views.
Video marketing
This has been the trendiest content marketing strategy that you have to catch this year. Social media apps such as TikTok and Instagram have maximized the use of videos to up their game in content marketing.
Features like time-lapse, reels, and transition videos allow businesses and influencers to share creative and timely content that many users enjoy. This is evident in the millions of views they get on social media.
This not only squeezes your audience’s attention span but also gives you an idea of how short your videos should only be.
Hybrid events
During the pandemic, marketing promotions and events have largely been online. But after years of virtual interactions, the public now longs for a much better venue of interaction — something that would bring back a sense of personal connections.
This can be achieved with a content marketing strategy that fuses virtual and face-to-face aspects in promotional gatherings. Hybrid events are activities such as trade fairs, workshops, and even concerts with both live and virtual audiences.
The number of live attendees can be limited, while other interested participants can be provided with well-planned virtual channels.
Voice search optimization
By simply tapping on the mic icon in Google’s search bar, users can already ask questions without having to type on their keys. This is a very convenient way for people to find what they’re looking for.
In this light, most queries in voice search are usually long and in the question format. In content marketing, this will affect your SEO content strategy.
To optimize your online content for voice search, incorporating long-tail keywords and answers to the most common questions can improve your ranking.
Content managers should study these developments to figure out how to incorporate voice search into their content marketing efforts.
Image search
As opposed to typing words into the search bar, an image search refers to the use of a photo to look for something online. This is possible through the use of modern technology and artificial intelligence.
It lets people find an item online when they can no longer recall what it’s called or when they’re looking for something very specific.
Search engines, in return, will give a list of results for what most likely the user is looking for. Ultimately, this helps all users to search for anything more quickly even without having to identify an item themselves.
Content marketing trends in the post-pandemic era
The pandemic has challenged all marketers to transcend the way they create and produce content. Everything is constantly changing and consumers’ preferences are one of the fastest evolving fields to adapt to.
These content marketing trends may also change in the coming years, but this will serve as a guide on how you can continuously improve your marketing strategies.
