This year’s digital marketing trends open a lot of opportunities for organizations to boost their online leads and sales.
The best way of taking a step further in your marketing strategies is through digital marketing. In this day and age when everything and everyone can be found online, establishing your brand on the world wide web allows you to effectively widen your reach across the globe. With this, it’s important to keep up with the latest digital marketing trends as you boost your online presence.
Digital marketing in the new normal
As global economies slow down due to the COVID-19 pandemic, companies have also refactored their business models by cutting down their expenses. Digital marketing has played a big role in businesses as the entire market industry shifted to contactless transactions. While people stopped leaving their homes, it has also resulted in the uptick of online activities most especially on online purchases.
The impact of the pandemic has forced digital marketers to redefine their strategies and adapt to the new normal to increase their competitiveness and survivability. In this time of uncertainty, businesses have to make the most out of their digital marketing presence to remain afloat.
Top 5 trends in digital marketing
This year’s digital marketing trends open a lot of opportunities for organizations to boost their online leads and sales. In this article, we have outlined the top five digital marketing trends this year to help brands increase their customer engagement, generate more traffic and revenue:
Virtual events
Because of the imposed lockdowns events have turned virtually out of necessity. However, this has become a window of opportunity for companies to showcase their products and services to new audiences. Virtual events have higher chances of having more attendees, and it also drives online engagement. On top of that, it has low costs on both ends and it helps organizations create higher ROIs.
Social media will be a top platform for sales
Social media is a significant part of digital marketing, most especially Facebook and Instagram as it serves as gold mines for marketers. Visual platforms like Instagram help brands to increase their sales as more customers tend to buy products through the ads they see on their feeds. Every Instagram user today follows certain brands and a lot of users perhaps visit these profiles on a daily basis.
Interactive content
Interactive content promotes online engagement and this has always been a very effective way for brands to establish their online presence. An interactive content can be in a form of various posts like – polls, quizzes, augmented reality ads, 360-degree video, and more.
Influencer marketing
Influencers today are dominating every brand’s marketing schemes and this has been one of the major trends in digital marketing this year. Apart from celebrities, big influencers these days are also from social media like Instagram and YouTube. Influencer marketing is seen as more authentic and these influencers usually have a massive niche following. This is exactly why they can easily build up brands online.
Video marketing
Businesses always have to include video marketing in their digital marketing strategies. This is a type of marketing trend that will go on even for the succeeding years. Video marketing is not only effective for targeting online consumers but also marketing professionals.
While it still remains uncertain as to when everything will stabilize and return to normal, businesses still need to amplify their digital marketing strategies. This is mainly because the online marketing industry is continuously becoming more and more cutthroat due to the changing demands of consumers.
Another option for businesses, is of course to outsource their marketing. Outsourcing firms like OP360, have marketing services that ensure an increase in organization’s profitability.
To help you gain promising results in your marketing, check out our sales and marketing solutions and allow us to help you scale your business!
