Successful brands have proven how effective and efficient it is to incorporate omnichannel services to your operations.
Have you noticed the changes in your shopping routines that came from retail stores and malls, which are now transferred to mobile devices and online applications? This is happening because companies are realizing the many benefits of providing omnichannel services.
Back in the day, customers would have to leisurely go to stores to find the item for themselves. Now, they can simply ‘add to cart’ anything from the comfort of their own homes by just using a few clicks.
No wonder businesses have invested in the latest software that could cater to the growing demand for digital support for consumers. This is where the omnichannel services come in to address the situation.
How do omnichannel services work?
Omnichannel service offers a unified platform where all of their interaction with your brands in all the channels and devices are integrated into one place.
With so many available apps and channels out there, customers started hopping from one device to another or one channel to another. As customers do this, businesses have to keep up.
To provide a wonderful and seamless customer experience to your customers, omnichannel services are invented.
As businesses were able to deliver a positive customer experience, they saw a 91% greater year-over-year customer retention rate. This is because omnichannel services allow brands to personalize their service to the customers’ demands.
Brands that offers omnichannel services
Here are some of the most popular brands that have mastered their own way into using omnichannel services.
Check out for the brands you’ve been going about for the longest time, it might be because you like the benefits of their omnichannel services, too!
Disney
When we talk about omnichannel marketing, Disney is on top of the list. They have set the bar so high for other businesses. Disney offers a complete service that addresses every customer touchpoint.
They use an app to register for rides and attractions. They also have an exciting feature that unlocks hotel rooms, enters the parks, and takes photos.
Every step of Disney’s omnichannel service makes it effortless to use, taking omnichannel services to new heights.
Target
Target, in partnership with Pinterest. created an app called Pinterest Lens. This app allows people to use their smartphones to snap a photo of something they like. It will then connect to the Target app, which can show them a similar item available for purchase.
The app made the shopping experience of users so easy. With Lens, customers who look for something they want to buy can immediately discover whether or not Target sells a similar item.
Starbucks
Starbucks is known to be one of the top companies that deliver great omnichannel services. With around 33,000 physical stores worldwide, customers have been taken to a different level of service with the use of omnichannel services.
Starbucks mobile app allows customers to receive reward points after making an order and recommends products based on their history of previous orders. These recommendations are offered on their official menu displays.
This way, customers can select more personalized choices of food and drinks.
Sephora
Sephora makes it to the list of best omnichannel retailers because they blend the online and physical store experiences seamlessly.
This make-up line is consistent with their beauty tips, free makeovers, and products to try in their store. Online customers can also use their Beauty Bag accounts to track their items, watch make-up tutorials, and even keep a wish list.
To allow this seamless integration, tablets are placed in their physical stores that connect with their online app and website. Customers can look up their product details and virtually try them on with the new technology applied by Sephora.
They also offer suggestions for certain customers based on their previous search and purchase – which is a great way to build customer loyalty.
Nike
Nike is an American multinational corporation that has always been on the top of digital trends, especially with their omnichannel services.
Along with their global expansion, Nike applied omnichannel services into their system to manage their inventory. After fixing their growling inventory, Nike created the Nike app that resulted in a boost of sales for the brand.
With proper listing of current supply, shoppers can easily look for product availability and make payments without waiting in line. Another feature that Nike offers allows customers to check the size of their footwear without going to stores.
This has effectively shown how much the company cares about the comfort of their shoppers.
Join the omnichannel craze today
If applying omnichannel services haven’t crossed your mind before reading this article, this is the right time for you to incorporate omnichannel service.
Successful brands have proven how effective and efficient it is to incorporate omnichannel services to your operations.
With this data, there’s no other reason for you NOT to try omnichannel services when your competitors already are. The best part is: you are free to figure out what specific changes and integration will work best for your brand.
