These Christmas marketing ideas are the answers to your e-commerce holiday dilemma.
Who doesn’t spend a fortune during the holidays? What better way and time to boost your sales than the Christmas season?
The happiest yet busiest time of the year for all industries would probably be Chrisrmas. No wonder why entrepreneurs take full advantage of this season.
As your business gears up to this year’s Christmas marketing celebration, we’ve listed down the best ecommerce strategies for you.
Read on to discover the freshest and most up-to-date Christmas marketing ideas for your e-commerce business.
The e-commerce industry
Undeniably, one of the most significantly affected markets of COVID-19 is the e-commerce industry.
The EY Future Consumer Index has proven that 80% of U.S. consumers are still figuring out new ways of shopping. This year, 60% of them visited brick-and-mortar stores less during the pandemic.
Regardless of geographical location, online shoppers have turned to e-commerce platforms for their go-to for our needs. Whether people are looking for clothes, home items and appliances, gadgets, and so many more—they got it.
E-commerce platforms are very much accessible, affordable, and can be easily navigated. This makes the entire online shopping process smoother and much easier for users.
This accessibility has given consumers an easier way to shop – especially during the pandemic where people don’t have to risk their health by going out and visiting shopping centers and malls.
Christmas marketing ideas for your e-commerce business
Now that Christmas is sitting around the corner, online shoppers are also gearing up for this season’s celebratory events. They will definitely turn to online shops for gift giving and party giveaways.
To ensure that your business is ready for the surge and to maximize your sales, we’ve listed down Christmas marketing ideas for your e-commerce business:
Repackage your products for the season
Customizing packaging for your brand is extremely important! Great packaging comes with impactful brand awareness too. It makes the unwrapping process for your customers exciting, too!
So, make sure to align your packaging to every occasion there is. Seasonal packaging also adds a touch of creativity to your products. This makes your brand stand out from the rest of the items in your shopping cart.
If the customer is buying an item for someone else, a themed or customized packaging can be convenient for them too! They no longer need to remove the wrap anymore, only to replace it with something season-themed. It’s eco-friendly,and it’s a win-win for you and your customers.
Flash sales
Since it’s Christmas season, buyers are eagerly looking forward to sales, discounts, vouchers, and free shipping promos!
It doesn’t matter whether you’re giving away an item or if it’s free delivery—all incentives and promos put a smile on consumers’ faces.
During the holidays, you’ll attract a lot of last-minute shoppers a week before Christmas. So, offering promotions or free items will surely make a huge difference in buying decisions.
Last-minute buyers are more than willing to buy from a reliable store that can deliver their items at their expected time and date.
Flash sales are just one of many ways your e-commerce business can reach a great number of your audience in such a short period.
You can also give your loyal customers a different set of flash sales that is only exclusive to them. This offer is a great way to reward your loyal customers while tapping the interest of your new customers at the same time.
Re-market the “Santa and his elves” concept
When it’s the holiday season, every user that visits your profile is your potential customer.
That’s why remarketing the usual Santa and his elves concept adds a creative touch to your Christmas marketing ideas.
Almost all businesses decorate their stalls with Christmas-y stuff. In order to stand out, you need to make sure your brand is unique and at the front of their eyes at all times.
Connect with micro-influencers
Influencer marketing has become one of the most effective and popular marketing strategies in the virtual world.
Not only does it allow your brand to be presented on a more personal level, but it also helps you connect with someone with a huge following.
Working with growing micro-influencers is one of the smartest opportunities to grow your brand. Their reviews and recommendations will spread through their following and reach various audiences.
Have a merry e-commerce Christmas
These Christmas marketing ideas are the answers to your e-commerce holiday dilemma. These are all easy to implement and will surely take your marketing strategies to different levels.
Keep your digital platforms updated and relatable. Publish holiday-themed content and stay abreast with the latest holiday trends. Whether you’re repackaging your e-commerce business ideas at the very last minute or for a month now, make sure to incorporate the interest of your target audiences.
To effectively execute the above-mentioned tips, make sure to plan and measure everything. Take this opportunity to grow your sales at the busiest, most exciting time of the year!
