With the massive influx of user-generated content (UGC) in the digital space, businesses are pushed to strict adherence in producing and moderating online content. This is to ensure that all information made, submitted, and posted by the users of your brand and platform is valid and appropriate.
However, as much as companies want to regulate the “right” content, it’s not a piece of cake.
This is why outsourcing content moderation has become the next fashionable component of every company’s digital marketing efforts.
Allow us to discuss what content moderation is and why outsourcing is the best answer amidst the fast-moving user-generated content.
Outsourcing content moderation
Content moderation outsourcing is an organizational strategy of hiring an external service provider to handle your content moderation functions. This could range from renting AI technology solutions to staffing human moderators.
Companies have the moral obligation to ensure that content moderation is part of their content processes. They should guarantee that all of the content on their online platforms, including user-generated posts, media, and comments, do not contain abusive language, profanity, or threats.
Why should businesses outsource content moderation?
Depending on the size of the platform, a bigger team or more comprehensive AI solutions may be required for content moderation. However, this may not be sustainable for some companies.
More and more businesses seek the help of external service providers for their content moderation needs, and here are the reasons why:
Protect your business and your customers
Outsourcing content moderation gives business owners the capacity to regulate all posts, comments, and reviews posted by users on the company’s web pages. This includes e-commerce websites, webpage, social media, and other digital platforms where fake reviews and disinformation are rampant.
When your platform is targeted by trolls, it can be very damaging to your brand. Customers can be deceived by fake news and reviews. This is crucial for your reputation especially when 98% of consumers rely on online reviews for local businesses.
Moreover, there are also a lot of fraudsters and scammers online that get increasingly harder to detect—and they can harm your customers easily.
As much as you want to monitor potential scams and threats, it’s a very time-consuming process that needs constant attention. That’s why it’s important to have a team of outsourced content moderators to be on the lookout for these non-permissible types of content.
Access expert content moderators
Outsourcing content moderation will let you meet experts in automated content moderation, software engineers, and social media managers ready to take care of your brand and your customers.
Human moderators and automation tools are key components of effective digital marketing.
The quality of the content you produce on your website and other digital platforms shapes the customers’ perception of your entire brand.
That’s why the role of these experts is essential in monitoring all your UGCs. Not only will they eliminate illicit content, but they will also streamline your content and drive better traffic to your site. Outsourced moderators also offer 24/7 availability, promising fast and real-time solutions.
Reduce costs
Cost-effectiveness is the go-to reason firms opt for outsourcing–its ability to cut down on costs while giving you high-quality performance and output.
Outsourcing content moderation won’t have you spending money on automation tools, recruitment, and training. It also makes it easier for you to scale up or down.
Teaming up with an outsourcing company can help you cut high operational costs because you usually just need to pay a package pricing. That means the cost of outsourcing already includes the training and technology needed for the outsourced staff to fulfill their roles.
Scale your digital marketing campaigns
Through user-generated content, such as article blogs, social media posts, videos, photos, businesses get to boost their digital marketing efforts.
If you can facilitate reader-friendly content, you can increase your chances of ranking higher and be more visible to online users. With the help of content moderation outsourcing, you can shape a safe place for your audiences while producing high-quality and original content.
Why outsourcing is the future of content moderation
Content moderation is the silver lining in the chaotic world of the internet. Without it, you can never nurture your brand and protect your audiences. This super-tool is the defense you need to secure a reputable brand while building a safer place online.
Given all these reasons, it’s no question why outsourcing and finding the right external provider is the future of content moderation.
When it comes to outsourcing content moderation, you’ll never have to deal with unacceptable content on your own. Outsourcing just the right resources for your needs is the future we all want to live in..
