Businesses should continuously look for ways to stay ahead of the curve and provide added value to consumers by keeping these ecommerce trends in mind.
Ecommerce sites are an everyday go-to platform for people of all ages. From clothing, home decor, and appliances to groceries, buyers can find almost anything on online shopping applications.
Everything can also be delivered straight to our doors, making the process of shopping very convenient. Ecommerce trends have leveled the playing field for all brands to deliver a stellar digital customer experience.
In a fast-paced world, and with the post-pandemic era seeing changes in people’s lifestyles, companies need to stay current with ecommerce trends. Find out what ecommerce trends are there to prepare you for 2022!
The ecommerce industry post-pandemic
Quarantine protocols and isolation have transformed our entire lifestyle and our consumerist tendencies. One of the significant realizations during the pandemic is that geographical location has become less relevant when shopping.
As long as there’s an internet connection, consumers can order the things they see online. So if something has benefited from the pandemic, it would be the ecommerce giants. It’s no secret that ecommerce has soared during the COVID-19 pandemic.
After a 20% surge last year, the US ecommerce industry is expected to see a significant 8.7% growth this 2021. That’s equivalent to $469.3 million and can reach up to $502.6 million by 2022.
Online shopping reached new heights with the help of consumers around the world. Ecommerce has also served as a lifeline for other small to medium-sized businesses trampled down by the pandemic.
Ecommerce trends this 2022
Businesses should continuously look for ways to stay ahead of the curve and provide added value to consumers by keeping these ecommerce trends in mind. Watch out for the following changes in the ecommerce industry by 2022:
Increased reliance on voice search
By 2022, people will rely more on voice assistants to accomplish daily tasks. As the sales for smart speakers increase, more consumers will utilize voice search to shop items online, order food delivery, and complete daily tasks.
This ecommerce trend makes it easy for businesses to create content based on the most used keywords as well.
Augmented reality to virtually “try on” items
Online shoppers don’t want to guess whether a new blouse would fit them perfectly or not. Thanks to augmented reality or AR, people can now try on things virtually.
With this technology, buyers can use a phone or laptop to see a live view of the item they want to buy. This goes for other purchases like furniture, artworks, appliances, and many more.
Additional cashless payment methods
Payment methods have a crucial role in potential purchases, and every buyer has their own preferences. If they can’t pay how they want on any platform, they are more likely to cancel their orders.
Providing buyers new ways of payment is an ecommerce trend you need to increase conversion rates on mobile devices. By 2022, companies will offer a centralized wallet service that securely stores all customers’ payment information.
This includes information on their shipping and billing addresses and preferences that shoppers can use on any platforms they choose.
Instant analytics and real-time data
Analytics tools and ecommerce platforms will thrive on giving businesses comprehensive live results.
Instead of the usual data-gathering process, which takes a lot more time, sellers can now see how customers interact with their website with real-time data.
These additions to ecommerce trends that offer machine learning can be utilized to understand your sales.
Preference for ethical business
Many consumers have reevaluated their preferences when it comes to more ethical consumption. Shoppers are now more aware of the effects of shopping in the environment, so they actively seek to support businesses that share the same moral values.
This ecommerce trend on ethics will shape how the public sees you. Your values reflect how you do business, how you build products, and treat employees. If consumers support your ethical standards, it ensures a good reputation for your brand.
Shaping the ecommerce business amid a pandemic
If there’s one thing we all can agree on about the past year, it’s the fact that things can change in a snap. There are changes we thought we had decades to prepare for and behaviors we could stick to forever.
The pandemic has transformed our lives, how we do our jobs, how we shop, and how we rely on customer service and consume ecommerce platforms.
Regardless of how consumers’ behavior adapts to the environment, retailers must be prepared for such ecommerce trends. Businesses need to develop innovations to create a seamless shopping experience for consumers.
Are you prepared to enter the new era? What other ecommerce trends are you staying ahead of?
