With over a billion monthly users, Instagram makes it easy for brands to promote as naturally as posting on your own personal feed.
Instagram has always been a platform for aesthetically pleasing photos ever since its creation. As of 2021, Instagram has passed the 2 billion mark in its monthly active users — a testament to the platform’s unique appeal.
The most popular public figures and influencers take advantage of the platform for their own marketing and branding strategies. Whether to grow their followers, promote a business, or make a sale—Instagram is the place to be.
The key to Instagram’s heart is to stay original and post the kind of content you want your target audience to see. You’ll be amazed at how this platform can grow your brand in many different ways.
Harness the power of Instagram marketing and become an IG expert in no time with our tips below. Discover the key steps to grow your business on this social media platform.
Why is Instagram a good place for business?
Anyone who’s on social media knows the impact of finding a marketing gem on digital platforms. When it comes to social media marketing, Instagram is arguably the winner for its all-visual design.
Instagram emphasizes people’s appreciation for artsy and well-curated visual content. Customers engage so much better when visual content appeals to them—and Instagram is the home of photography, film shoots, and everything aesthetics.
But the platform is not just for artists; it’s for all businesses ready to present their products in different ways. Brands can reach their target audience on Instagram as long as they know their niche well.
Further, Instagram offers more organic advertising that appeals to users. Businesses can easily connect with influencers who can promote their products and services. Instagram shops can also simultaneously connect to Facebook users with the merge feature.
These are just some of the major reasons Instagram is a great place for marketing. But how do you get started? Allow us to give you tips in the next section.
Key steps to Instagram marketing
Aside from planning how to execute visual branding on your feed, you have to prioritize your engagement with followers and sales.
To give you some ideas, here are the key steps to help you market on Instagram.
Switch to business profile
Before you do anything on your Instagram account, make sure your page is a business profile.
When you’re using a business profile, every user who visits your account will have the option to directly click on your contact button. You’ll also have opportunities to add promotions and shop buttons to customize your profile and tell more about your shop.
A business profile also allows you to publish ads. You can see your promotional data under Instagram Insights that provide analytics of your ad posts.
Promote your posts
Instagram has become an excellent platform for ads. When posting ads on Instagram, you can control how much and how long you want to spend on a certain ad.
This gives businesses the ability to specifically curate the target demographics of the post to ensure that they reach the right people. Moreover, brands can now increase the reach of their posts just for their ideal audience.
They can choose the age bracket, geographic location, genre, and other promotional categories that suit the brand’s target audience.
Stay natural in your Instagram stories
IG stories offer brands a great way to connect with their followers. It’s the first thing that users see once they open the app since it’s displayed at the top of the timeline.
Brands can also maximize posting stories to capture behind-the-scenes of their business operations or content production. These stories may not be as formal as your feed posts. But they make people see how genuine and friendly your brand is.
You should also explore different story features, like multiple photos, Instagram filters, Instagram reels, and Boomerangs. You can also mention other accounts in your stories if you’re collaborating with another shop or public figure.
Write engaging captions
Aesthetically-pleasing photos may be able to tell the whole story, but captions are just as important. They make the photo more fascinating and give a context on why it was taken.
Writing a catchy caption increases your followers’ engagement with your shop. This can be as simple as getting them to answer a question in the comment section. A small call to action can go a long way on Instagram.
Make your way to an Insta-worthy marketing
If you’re using social media, it’s impossible not to be on Instagram. Instagram has captured the hearts and minds of all social media users.
With over a billion monthly users, Instagram makes it easy for brands to promote as naturally as posting on your own personal feed.
Make your way to an Insta-worthy business with these Instagram marketing tips we’ve provided. These will make a huge difference in your follower engagement, sales conversion, and overall brand success.
