The goal of every lead generation company is to have their leads turn into paying customers. With this, a landing page is the first thing people see when visiting your website.
When it comes to website enhancement, most businesses worry about the cost. Due to this, the companies that don’t try to improve their landing pages will lose out on potential revenue.
Landing page optimization allows for the enhancement of the conversion process, creates a great customer experience, and takes control of all the components that go into making a sale.
Every e-commerce business wants to ensure that its landing page is optimized for conversion. This is a never-ending goal because new practices always emerge each year.
This article will discuss the best practices you can adopt for your landing page optimization efforts for 2023.
What is landing page optimization?
When people use applications to shop online, they click a link that redirects them to a page before making the purchase. This is called a landing page.
However, some consumers click the action buttons but do not proceed fully to the buyer’s journey.
To help with this, organizations optimize their landing page to convert their website visitors into customers,
Landing page optimization is a process that content marketers use to increase their website’s conversion rate.
It involves making changes to a webpage to improve its ability to convert visitors into customers. The changes occur in the homepage’s numerous elements, such as:
- Headers
- Images
- Content
- Video
- Links
Moreover, landing page optimization is one of the most critical pillars of inbound marketing with the goal to increase sales.
What landing page optimization tools should you use?
Landing page optimization is more than just choosing the suitable theme for your call-to-action page. It’s also about knowing what appropriate tools to use to better understand user behavior.
Here are five main landing page optimization tools you should use in 2023.
Google Search Console
Like other landing page optimization tools, Google Search Console (GSC) evaluates a website and helps improve it to rank higher and increase conversions.
You only need to add your site, known as the “property,” to GSC and validate it by placing a code on your website.
Then it begins gathering data as soon as it has been validated. For instance, it will tell you how much traffic you have and where it comes from.
You may also use this tool to determine your bounce rate, referral sites, and other information.
Crazy Egg
This user-friendly landing page optimization tool enables data collection through user behavior reports.
Like GSC, you can immediately begin running user behavior reports after registration.
It provides you with a code to use on your website. From there, you may generate reports for as long as you need them.
Each report provides information on where users click on your website, when they scroll, their origin, and more.
Moz
Moz’s crawler feature spots any flaws and audits harmful issues in every corner of your sites and finds solutions on how to fix them.
It is best used to receive notifications about urgent site issues that could negatively impact your traffic or results.
Yoast SEO
Yoast SEO is a powerful all-in-one plugin for WordPress that helps optimize posts and pages for search engines and visitors.
Other notable features of this tool include the following:
- Increases traffic to the website
- Improves search engine rankings
- Checks posts for errors
- Helps write better content
- Provides an extensive support system
Additionally, Yoast will provide you with SEO and readability scores whenever you write a new post to your page.
Ahrefs
Ahrefs is another tool that can help you grow your website traffic and monitor your backlinks.
It is a powerful site to check for organic searches, in-depth keyword research, and rank tracking.
Landing page optimization best practices
When it comes to landing page optimization, many business need help to figure out what works and what doesn’t.
Here are the new strategies and practices to help you prepare for 2023.
Identify potential issues first
First, determine the exact problems that lead to poor conversion rates so that you can address them.
A few SEO issues could be improved on your landing page. For instance, check if your top priority CTAs have enough whitespace around them for users to click on.
You should also check for any navigation issues on the page since users need to find their way through the page easily.
Track your website visitors
When doing landing page optimization, you must track the visitors on each page to analyze user behavior.
You will know how many unique viewers and total page views per visit by tracking website visitors.
Knowing this will allow you to create content and design that works for your audience.
Make your offer clear
Marketing expert Jay Baer said, “Make your marketing so useful people would pay you for it.”
When you apply this wisdom to your landing pages, there’s a huge possibility that this will increase your conversion rates.
Relatedly, knowing what your readers are getting is the best way to keep them on your page.
Whether it is a free trial or reduced price, a desire to get the offer is one of the main reasons why visitors land on a website.
Start by considering your prospects’ objectives, and then include that objective in the headline of your landing page.
Simplify your landing page
The ultimate aim of simplifying a landing page is to increase conversion rate and sales.
Overcomplicating a landing page is a mistake many marketers make, which could be costing a lot of money and reduce conversion rates.
On the other hand, when you simplify your landing page, you make it easy for users to understand your product or services.
Keep your CTA buttons straightforward
Make your Call to Action (CTA) buttons as clear, simple, and concise as possible.
Avoid using complex jargon or fancy language in your CTA. Instead, you may use simple phrases, such as:
- Download now
- Join now
- Register now
- Try this service for a one-week trial
Remember that too much text, a cluttered interface, and too much information will make a visitor feel overwhelmed and confused.
Be consistent
When conducting a landing page optimization, this means being consistent with the following:
- Design and brand colors
- The tone used
- Wording
Otherwise, the next time potential consumers visit your website, they might be confused upon seeing inconsistency.
If it is really necessary to upgrade your webpage, you may put a pop-up “under maintenance” message containing the changes you are working on with your team. This will keep your future visitors informed.
Optimize your landing page for better conversions in 2023
A statistics report by Digital Around The World says that two-thirds of the world’s population should be online by 2023. You should do landing page optimization efforts to give you better sales and conversions by this time.
With the help of these best practices, expect more visitors to your website. Good luck!
