Thanks to social media and digital channels, online shoppers have more options to connect with their favorite brands today. This positive experience is even made easier by omnichannel marketing.
Find out how these world-class brands are burgeoning demand and sales with their powerful use of omnichannel marketing strategies.
Omnichannel marketing defined
Omnichannel marketing is a business strategy that provides online and offline consumers with a unified shopping experience.
How does that work? Companies provide a centralized system where all their channels (website, social media, email, and in-store) are integrated into one place.
Customers can opt to shop anywhere and from any device too. They can shop from a laptop, smartphone, desktop, or even from brick-and-mortar stores.
The main objective of starting an omnichannel campaign is to create a seamless and efficient buying experience for consumers.
Must-check out omnichannel brands this 2022
Look at how these famous omnichannel brands are digging the world of business using omnichannel marketing strategies.
Sephora
Sephora always makes it to many lists of the best omnichannel marketing retailers. This is primarily because they cater perfectly to both online and in-store customers so well. With their omnichannel marketing, Sephora offers a consistent brand experience for all beauty enthusiasts.
No wonder why Sephora is known for creating a strong following of customers.
Their strategies include the customer’s ability to scan items while in the store and watch makeup tutorial videos, among others. Offering this kind of experience to their clients has gained them a great reputation in the e-commerce industry.
Chipotle
Gone are the days of waiting in long queues just to get your favorite comfort food. With Chipotle’s new online ordering system, you’ll be able to place your orders in advance and get to pick them up whenever you’re ready.
The company seeks to eradicate the frustration of ordering food online just to come in and wait for another line in-store.
Simply download their mobile ordering app, and sign up for an account. The mobile app will also tell you which Chipotle branch is nearest to your location. Quick and easy. Enjoy your favorite meals with just a few taps!
Walgreens
In today’s global health crisis, pharmaceutical companies play a vital role in our daily needs. Thankfully, Walgreens has elevated customer experience with the help of an omnichannel marketing campaign.
With the help of their mobile app, customers can easily check for their prescriptions without calling their drug store or their doctor. They also provide alert notifications to remind the customer if their medication needs to be updated.
This feature is especially important now, given that people can’t go outside due to the virus. Instead of risking your health by going to the pharmacy, customers can simply get their needs online.
Topshop
Topshop is one of the most sought fashion destinations for trendy clothing for women. As part of one of their marketing campaigns, Topshop installed a series of digital billboards that show its Twitter interactions in real-time.
So, once their followers tweet using their official hashtags, the billboard would then show the tweet alongside an item of relevant clothing from their catalog.
This very entertaining and engaging way of providing service to their followers got Topshop trending and boosting sales.
Benefit
If you are a make-up enthusiast, you’d know that Benefit Cosmetics “brow bar” has changed the game for eye makeup. The company has launched this flagship product through its omnichannel marketing campaign.
The company then hosted a make-up contest in the UK, where it provided brow bars to its winners as part of its campaign. The company noted that this campaign proves how willing they are to take their product anywhere with their customers.
Users then posted their own “Instagrammable” brow bar products that gave Benefit free online advertising.
Barnes & Noble
With all online bookstores popping online, you’ll be surprised as to how Barnes & Noble wins at giving their followers an incredible brick-and-mortar experience.
Customers can access the stores through the app, website, or physical store. Barnes & Noble keeps the traditional way of reading and cafe-hopping by setting up retail products in coffee shops too.
This compelling omnichannel experience offers bibliophile and outdoorsy readers to get the best of both worlds.
Taking the omnichannel high road this 2022
These brands might have used different angles and ways to maximize the use of omnichannel marketing. But all of them have one end goal: To make the lives of every customer as easy as possible.
Evidently, these brands have been successfully made it possible while also leveraging their unique ways of advertising. As we battle on this new year, let’s draw marketing inspirations from these omnichannel brands.
