Social media platform users may occasionally publish content that is not within the primary screening guidelines utilized by organizations. They are also typically vulnerable to abusive or hurtful content from other users.
In this article, we’ll explain the significance of social media content moderation to businesses. More importantly, we’ll break down the three essential types of content moderation that every organization must know.
What is social media content moderation?
Social media content moderation is the practice of controlling and monitoring the actions done by users across various social media platforms.
It is utilized to battle against cyber harassment and disinformation and is crucial in keeping an online platform secure for users and marketers.
Social media content moderation helps every company protect its brand’s value from being damaged by many types of objectionable content. These types of content include obscenity, spam, hate speech, nudity, and rude gestures.
Online communities need fundamental principles and regulations to control inappropriate content on social media with the help of social media moderators.
Social media moderators carefully preserve the aesthetics of a brand. They protect customers from offensive language and spam. They may also edit user-generated content following the parameters established by the company.
3 Types of social media content moderation
Social media content moderators must ensure businesses develop, implement, and analyze measures to curb the spread of potentially harmful disinformation. Independent content moderators can evaluate the efficacy of these efforts.
Likewise, in businesses, company owners must first assess what they post on their websites or business pages. They should run through a content moderation process to ensure that what they post online to promote their brand or business follows community guidelines.
To keep the order within your online community, your content moderator must consider all three fundamental social media content moderation types below:
Pre-Moderation
This social media content moderation type of protection stops user-generated content threats (UGC) from disseminating unwanted content online.
Any form of content submitted to a page is reviewed to evaluate whether or not it is suitable for the viewers of the page and whether or not it poses any risk to them.
Pre-screening user posts in social media business groups, pages, and websites are common in social media moderation.
In connection with the fourth paragraph, this means that exclusive digital communities in which more people “gather” and interact frequently are likely to experience disagreements. The primary causes are sharing of inappropriate content and misleading posts that are not part of the community’s primary focus.
So this specific moderation method assures that the material will not damage the brand’s reputation. More importantly, it prevents cyber-bullying and radicalization, even if it may take some time before the postings surface on social media sites.
Post-Moderation
In post-moderation, evaluation takes place after the content has been made public on the website.
If there is content that is considered contentious, the moderators will engage in a conversation in real-time as part of the post-moderation process.
However, businesses also make use of automation, more specifically artificial intelligence, in the process of content screening. For post-moderation, a piece of content that does not fit the online community standards will be marked as inappropriate.
Distributed Moderation
Even though it’s growing in popularity, distributed moderation is still a niche approach to social media content moderation.
Content posts are often evaluated by the community using a star rating system. It allows the community to police the comments, company brand posts, and forum postings under the watchful eye of senior content moderators.
Because of legal and reputational risks, corporations rarely take this approach of expecting the community to self-moderate.
Because of this, a distributed moderation system is rarely used by large corporations. However, this type of social media content moderation is best suited to small businesses.
Social media content moderation key takeaways
A social media platform is ideal for any company looking to broaden its market space and attract potential clients.
The image of a company is susceptible to being favorably or unfavorably affected by every comment or review that a user publishes online. Any form of content can significantly impact the public’s perception of a company’s brand.
Social media content moderation aid firms by screening any objectionable comments, reviews, or postings, before adding a content to a social media page. Effective social media content moderation strategies play a significant part in assisting firms to pacify vile and displeasing remarks.
When the right moderator moderates content material, the brand’s sincerity and originality are readily displayed. In turn, it further contributes to the safety and reliability of the company brand.
If done right, it will contribute to an increased level of audience engagement, as well as contact with customers on the website.
