As businesses shift their operations online, the use of websites and online platforms has become a norm for organizations to provide customer services.
Companies may face everyday dilemmas if their websites generate more customer conversions and match their competition.
With the numerous web analytics tools available, businesses can now analyze, track, and measure their own website activity. This has become crucial for companies to improve their traffic, user experience, and conversion rates.
In this article, we’ll feature the best web analytics tools businesses can use to improve their sales, conversions, and customer engagement.
Defining web analytics
Web analytics refers to the process of gathering, synthesizing, and assessing website data to understand user behavior and website performance.
The data collected through web analytics include web traffic sources, page views, referring sites, paths taken, and conversion rates.
Businesses have been relying heavily on web analytics tools that help them to use their resources efficiently in the right market and increase their ROI.
ResearchAndMarkets.com’s latest report shows that the global web analytics market is projected to reach $11.35 billion in 2026. It will have a compound annual growth rate (CAGR) of 19.57%.
Many web analytics tools available in the market typically use automated technologies such as machine learning, email automation, or predictive algorithms.
The data generated from web analytics has meaningful insights that allow companies to make informed decisions that are relevant to business growth.
10 best web analytics tools to use in 2023
Here are 10 of the best web analytics tools that businesses can use in 2023:
1. Google Analytics
Google Analytics is one of the biggest and most prominent web analytics tools. At least 30 million websites have been using it across the globe.
It is a free tool that offers deep insights into the customer’s behavior, real-time visitor count, website traffic, bound rates, and goal conversations.
Google Analytics is an updated, user-friendly, and easy-to-use tool perfect for small and medium enterprises. It offers a free plan and paid premium version called Google Analytics 360.
2. Adobe Analytics
Adobe Analytics is an alternative to Google Analytics. It is a paid web analytics tool that enables businesses to track their website performance from scratch using tracking codes.
This tool offers multichannel data collection, including web, voice, IoT (Internet of Things), and OTT (over-the-top). Adobe Analytics uses machine learning and predictive algorithms to provide advanced insights which significantly help businesses.
3. Crazy Egg
Crazy Egg is another web analytics tool that helps companies to optimize their website by monitoring and analyzing conversion rates.
This tool offers insights into how customers interact with the content, including tracking their mouse movements and login areas where they click.
Crazy Egg has a heat mapping feature that displays where the visitors are and their activities. It also has an A/B testing feature that is used to improve user experience (UX).
The price of this tool starts from $29 per month.
4. Clicky
Clicky is a great tool for analyzing website traffic in real-time. It has been around for 13 years and has been used by over 1.2 million websites.
This web analytics tool has a number of features, such as heatmaps, A/B testing, uptime monitoring, and real-time monitoring, especially when running annual sales.
Clicky’s dashboard has customization options and information about the site visitors. This tool has both free plans and paid versions depending on the number of websites to monitor.
5. Chartbeat
Chartbeat is a web analytics tool designed for publishers and media companies that are actively publishing content on their websites.
It offers real-time and historical analytics on visitor engagement. It also allows businesses to perform headline, image testing, and on-page optimization.
This tool has partnered with over 60,000 media brands in over 60 countries around the world.
Chartbeat’s pricing isn’t publicly available.
6. Woopra
Woopra maps out the customer journey through multiple touchpoints.
It provides insights that help companies to analyze customer behavior and understand the effectiveness of website campaigns. Woopra integrates over 50 platforms, such as Salesforce, Zendesk, Slack, MySQL, and many others.
It has a free plan with limited features, paid premium ($349/ per month), and pro plan ($999/ per month).
7. SEMrush
SEMrush is a web analytics platform centered on SEO. It offers a wide range of tools to evaluate and improve the websites’ on-page and off-page, as well as technical SEO.
This tool allows companies to monitor their backlinks and also use it to identify high-ranking keywords, which help to improve search engine rankings.
Also, this tool has a dashboard that contains tools that allow businesses to spy on their competitors.
SEMrush’s monthly subscriptions range from $119.95 to $449.95 per month.
8. Similarweb
Similarweb is a website data collection tool for data analysis that provides comprehensive datasets such as traffic, performance, and other relevant aspects of the website.
Users of this tool can get meaningful insights about their sites’ performance, including visitors’ and prospects’ behavior.
Similarweb’s team of mathematicians and data scientists use machine learning algorithms in processing the data, typically for prediction purposes.
9. Mixpanel
Businesses can analyze user behavior on their websites by using Mixpanel.
This web analytics tool is used to identify how customers interact with sites and their products and improve their websites accordingly.
The collected data is used to understand user behavior and identify trends which is useful for making data-driven decisions.
Mixpanel has a free plan with limited features and a growth plan that starts from $25 per month.
10. Hotjar
Hotjar is an all-in-one web analytics with different features and feedback tools. This tool helps to improve the website’s user experience and understand user behavior. Businesses can monitor users’ mouse movements, scrolling behavior, inputs, and heatmaps.
Why web analytics tools are important to your website
It is worth noting that understanding customer behavior and needs improve your website and products and converts your buyers into long-term committed customers.
Web analytics tools not just improve your website’s performance but can also determine the effectiveness of the digital marketing campaign.
That being said, web analytics tools significantly help businesses maximize their potential and ROI by digging deeper into customer behavior, needs, and expectations.
