The use of artificial intelligence (AI) in social media holds great potential in transforming the image of brands on all digital platforms such as Facebook, Instagram, Twitter, and even TikTok.
The influence of artificial intelligence in the social media market projects a positive growth from $633 million in 2018 to more than $2.1 billion by the year 2023.
But how exactly does artificial intelligence work in social media, and how can it contribute to your social media marketing strategy? We’re here to elaborate on the role of AI in social media.
What is social media artificial intelligence (AI)?
Artificial intelligence is a crucial component of cloud-based marketing. Ordinary users may not be familiar with it, but we use it every single day.
Every time you log in to Facebook using facial recognition or when you post a photo on Instagram with hashtags, you use AI. These examples of how AI works to power the normal features of today’s most popular social networking sites are just a few of the many.
AI is the reason why algorithm or machine learning system exists. It regulates your business and consumer content to get the best shopping experience on various digital applications.
Read on to find out the key features of AI and how it is incorporated into social media functions.
AI in social media
Here are the major features and influences of artificial intelligence in the realms of social media:
Social media management
Marketers spend a big chunk of their time brainstorming and planning for social media content distribution. These content plans would give brands and businesses the direction and engagement they need across all digital platforms.
Social media management tools help businesses streamline their postings, scheduling, and monitoring. With the use of AI, they can auto-generate content across social networking channels even better.
They get to collate algorithms based on users’ hashtags used, tagged accounts, recent searches, and the like. With this information at hand, social media managers and marketers can specifically come up with content marketing plans more aligned with the interests of their audiences.
Social media intelligence and social media listening
The incorporation of artificial intelligence in social media monitoring delivers customer insights based on your brands’ accounts and audiences.
This includes the analysis of social media data at scale. AI allows social media monitoring tools to allow businesses to track their brand mentions and identify the newest emerging customer trends while directly targeting the needs of their audiences.
Social media intelligence and listening provide venues for brand promotion in a real-time and accurate manner.
Customer service and social media security
As mentioned, content creation and content marketing are at the core of digital marketing. With the power of AI as the main software, businesses can deliver exceptional customer service tied to accurate social media security.
Social media customer service teams use AI-powered chatbots that make response rates faster. This enables them to address consumer inquiries promptly while reducing the workload of ticketing agents.
While AI is also the key reason why face recognition is possible on apps such as Facebook, it also identifies users’ buying patterns and relevant searches to help them find the products and services they need.
If your business uses Instagram or Twitter for posting, AI allows your brand to measure trends, insights, and the reach of your posts across the platforms to see if you’ve achieved the maximum results.
AI-based content moderation
This is one of the most important abilities of artificial intelligence in social media–its ability to scan large quantities of inappropriate content and regulate them across multiple platforms.
The amount of data AI can interpret is its largest asset to content moderation. With an insurmountable amount of user-generated content being posted on social media, it gets harder by the second to monitor and determine if all of these UGCs are legal, appropriate, and safe for all internet users.
With AI-based moderation, you can protect your brand reputation while also safeguarding your valued customers from seeing harassing and threatening comments, reviews, messages, and all kinds of digital postings.
Develop high-quality social media content with AI
In the digital era, it is an understatement to say that businesses couldn’t survive without artificial intelligence. Not only does it connect you to the virtual space, but it transforms the customer experience into something more connected and convenient.
The role of AI in social media might sound a bit abstract to some users–but in reality, it’s a part of our daily lives that takes place on social networking platforms. On top of boosting business efficiency and intelligence, it also directly impacts the lives of consumers for the better.
