Through outbound sales, a business can reach, build new relationships and close new deals.
Outbound sales often have a dull reputation due to cold calling and aggressive sales pitches. These traditional methods of doing outbound calling are usually unsustainable. This leads to a lot of dead ends and wasted efforts.
Contrary to public notion, outbound sales are meant to establish a relationship-focused business activity. When you contact unsuspecting people to force a sales pitch without identifying their interests, it’s bound to fail.
However, this is not the case anymore. Check out the following actionable tips we’ve laid down to boost your outbound sales this coming year of 2022.
What are outbound sales?
Outbound sales is a business approach to selling that relies on more proactive sales strategies to pitch, and close sales to customers.
Through outbound sales, a business can reach, build new relationships and close new deals. Cold calling is one most common example of how outbound sales are done. But apart from this, modern outbound sales have included other approaches.
In the coming years, we’re looking for new ways to boost outbound sales with the help of omnichannel marketing, social media engagement, and new outreach programs.
Tips to boost your outbound sales
If you’re new to this, we’re very much willing to give you tips on how you can boost your outbound sales for the coming year!
Maximize your live chat feature this 2022
Live chat is not simply a trend for 2022. As a matter of fact, 48% of customers are expecting to interact with a live chat on your website for the coming years.
Buyers are more inclined to make a purchase when they can easily reach out for a live chat of one’s brand. It’s safe and guides them to a convenient question-and-answer option.
Having live chat integrated into your website will deliver a prompt response to engage with your customers. You can install live chat and use a survey to collect customer’s information that will guide the direction of the whole conversation.
At the end of your live chat session, you can also offer to email a copy of the transcript for their records.
Ask for referrals from your existing customers
When you are able to deliver a remarkable customer experience in the past, word-of-mouth referrals will come naturally from your loyal customers.
Businesses have been using referrals as part of their regular marketing strategy to up their conversion rates.
To boost your referrals for your business, you have to implement a system. You can experiment with emails by sending a referral request to an existing customer.
You can initially start by asking for one referral a day and use personalization when sending emails. If you can successfully accomplish one each day, you’ll have sent 260-300 referral requests over the year.
Monitor website visits
In the coming year, IP tracking will do wonders into how you look at your website visitors. It offers a more detailed glance on user journeys and shows what people are searching for.
To effectively track them, start by setting up an IP Tracker to identify the businesses visiting your website. You can also collect other information on the specific pages they viewed and how long they stayed on those pages.
When you have an idea on who’s visiting your website and what they’re interested in, you can reach out to leads with high-quality, more relevant content.
Maxime webinars to establish relationships
Webinar is a presentation aimed to inform a specific demographic. Webinars have been utilized by many organizations to forward their marketing campaigns during the pandemic.
It’s a perfect way to leverage your industry knowledge and expertise as you generate new leads. Schedule an informative yet entertaining webinar that addresses the needs and interests of your target audience.
After the webinar, don’t leave your attendees hanging. You can send them a follow-up email for future webinars.
For those who missed our previous discussion, send them a recorded version of the webinar instead. This is a good way to create relationships with your audience.
Establish an outreach strategy
If you’re familiar with customer relationship management or CRM, make sure to maximize this feature to track and document the development of relationships between your customers and your business.
CRM is an essential part of delivering an end-to-end experience that builds long-lasting relationships with customers. You can use this feature to identify your top customers.
With this data, you can allocate your attention and resources toward potential customers who would benefit more from your customer retention strategy.
Revamping your outbound sales approach
Successful business owners and managers perceive changes and modern approaches to outbound sales as a wonderful opportunity to establish long-lasting relationships.
The ultimate goal of outbound sales and strategies is to drive meaningful interactions with your prospects that can lead to a significant buying opportunity.
Make use of the insights and strategies we’ve shared on this article and start working on your outbound sales strategies today.
