Brand visibility can help you grow your customer base, and with today’s technology, there is no shortage of ways to achieve this. Among these methods, content moderation is perhaps one of the most reliable means to promote your brand. So, how can content moderation raise brand awareness?
The role of content moderation in promoting your business
With almost everyone having internet access, there’s a myriad of ways you can reach out to prospective clients, especially with the available channels and tools at your disposal. And with content moderation, you can optimize your online channels for increased visibility and better engagement.
Simply put, content moderation is about managing user-generated content (UGC) on your company’s website, social media page, or e-commerce app.
It means you can boost customer relationships by allowing people to interact with your pages. But at the same time, you have the power to safeguard your brand and your online community by keeping harmful or offensive content at bay.
You can also highlight any content that will add value to your company’s reputation, such as user reviews of your high-quality products and services.
Content moderation systems you can utilize for your business
There are a couple of ways to manage your page to raise your brand’s visibility, and here are some of them:
Human moderation
As the term implies, human moderation refers to live humans managing your business pages, and it is the most common way companies handle their channels.
After all, humans are intelligent and capable of making sound judgments on identifying and filtering unpleasant content to ensure your websites display accurate and valuable information for your customers.
Keyword filtering system
Most pages or apps have tools that let you set up a keyword filtering system. It is a method that enables you to censor keywords you input, preventing content containing these words from being published. Furthermore, any user who attempts to share such content will be notified and warned about it.
Another similar method allows the content to be publicly available while censoring the banned keywords. Some tools, meanwhile, will inform you of any published content on your website that includes the banned keywords for manual moderation.
User reporting
User reporting lets your customers report content that they find undesirable and can be approved or deleted depending on the report’s validity, considering your community guidelines.
It can be efficient as it scales depending on the size of your community, which means the more interactive customers you have, the more likely you can keep offending content off your page.
However, this relies on upstanding community members, which means that if you have more offenders than abiding ones, you will not be able to maximize this moderating tool.
AI moderation
Automated moderation can serve multiple functions, such as auto-deleting or rejecting any UGC it determines to be inappropriate, approving website-relevant content, and monitoring web content.
While this form of content moderation can be efficient, it still has limitations that human moderators do not have.
Best practices for content moderation
Like with customer service, implementing best practices can help boost your company’s brand visibility. Here are some of them:
Identify the content moderation that works for you
Before you integrate content moderation into your business operations, it is essential to determine first which moderation strategy will work best for your company. Doing so will help streamline your moderation process and workflow for your content moderators.
Knowing which ones to utilize can also help you choose the best tools to empower your content moderators to do their jobs better.
A common but effective way to moderate is relying on humans and AI-powered tools as each can fill up what is lacking, making for efficient content management.
Develop clear and specific community guidelines
Once you have chosen the methods to manage your website, the next thing to do is develop clear and specific community guidelines.
Having a reliable procedure will let you moderate your web pages more efficiently. After all, it will be easier for you to identify which UGC is appropriate for your website based on your established community standards.
Allow different languages
You may not have branches worldwide, but internet technology makes reaching out to people easier. You can simply configure your website to have a function to display content in various languages, making it understandable for your overseas customers.
After all, it is more motivating to interact with a website when you can understand its content. At the same time, your brand becomes more accessible, helping you increase your company’s visibility.
Cover all types of online content
While most online content is made of text, other UGC can also be in the form of videos, GIFs, and images.
You can keep the unnecessary content from flooding your website with the right moderating tools, optimizing your website for a better user experience.
Establish safety measures
Your users can come from any demographic, and among them, elders and children are perhaps the most vulnerable to fraud, harassment, and bullying.
For this, you need to set up safety measures on your channels to protect them. At the same time, doing so also protects your brand from legal issues, which can ruin your business’s reputation.
With these protective measures in place, your customers are more likely to be active in your community. At the same time, it will attract more customers, increasing brand awareness.
Be consistent in implementing your guidelines
You can have all the best content moderation tools and moderators at your disposal. Still, if you fail to implement your guidelines consistently, your customers will lose respect for your brand, leading them to spread negative things about your company.
Being consistent in implementing your guidelines means giving no special treatment to anyone who goes against your community standards. Your employees and moderators should also strictly adhere to the established community guidelines.
Maximize content moderation for added brand visibility
Building brand visibility should no longer be that challenging. Count on OP360 to provide top-class content moderation services to boost your brand visibility!
