Artificial intelligence in email marketing is rapidly growing among email marketers. In digital marketing, optimization is key to garnering many customers.
Part of email marketers’ role is to analyze data, experiment, and utilize their experience to identify the right time to send emails.
The future of email marketing is predetermined to grow in numbers. As per Statista, daily emails are projected to reach over 376 billion in 2025.
As the internet expands with growing numbers of people using email in the business world, marketers should prepare more for the future of email marketing.
What is email marketing?
Email marketing is a marketing channel that lets businesses share new products, sales, and updates with customers on their contact lists.
Litmus states that it is the most profitable and cost-effective direct marketing channel, generating an average ROI of $36 for every $1.
Email marketing is also used to educate customers on the value of a firm’s brand or keep them engaged between purchases. It helps boost a company’s engagement with customers.
Key objectives of email marketing
Many marketers look forward to the future of email marketing as it will aid them in setting excellent, measurable, and attainable goals.
Here are the key objectives of email marketing:
Customer loyalty
Email promotes customer loyalty and trust across the whole buying experience. Sending regular communications to your consumers helps to ensure that they do not forget about you.
Brand awareness
Email marketing can be a powerful tool for building brand awareness, providing instant gratification, and promoting positive relationships with your customers.
The benefit of using email marketing is that it enables direct communication. Including the product you promote in an email will help you improve brand awareness.
Drive sales
With the help of email marketing, the database is segmented correctly and allows you which stage of conversion a customer is at.
Email marketing generally generates good results and increases sales because the people who receive the messages are already interested in what the brand offers.
Importance of email marketing
Two of the main benefits of email marketing are:
– cost-effective
– produces better outcomes than other marketing strategies
The emergence of social media makes people think it outgrew email marketing, but the truth is that email marketing is still the fastest and most effective way to reach an audience.
Email marketing is also crucial in a way that you can drive people to your website and showcase what your business offers.
The future of email marketing is set to play a more vital role in a business’s marketing strategy with lead generation, brand awareness, and building customer relationships.
Another Statista record states that the email marketing market value will increase to 17.9 billion by 2027. This will provide a good opportunity for digital marketing teams to augment their marketing efforts more effectively.
Further, email marketing is a critical tool to use alongside sales processes and CRM systems to streamline communication.
Four contributions of AI in email marketing
Most industries today are aware that the use of AI is increasingly becoming a significant part of the future of email marketing.
As artificial intelligence automates and improves many aspects of email planning and management, here are its other contributions to email marketing:
Email marketing automation
AI eliminates guessing and calculates the optimal times to send emails based on your subscribers’ past behavior.
In addition, AI technology can accurately adjust the timeline for delivering your emails.
Personalized email marketing content
An AI can track specific actions of the customers or subscribers of your website through personalized email content.
Personalized emails can also track the buying patterns of consumers and how they interact with the previous emails you sent.
You can also offer them product recommendations that you know they will be more inclined to purchase, making them satisfied with your email interactions.
Customizable email campaigns
AI enables email marketing to customize campaigns. You may include shopping-related CTAs such as “Buy now” and “Add to cart.”
However, receivers must have demonstrated sufficient intent to purchase. Both adding things to a shopping cart and a transaction history are potent indications.
By customizing email campaigns, you can create campaigns to capture sales conversion or leads close to a purchasing decision.
Predictive sending
AI enables the automation of the email sending process.
Instead of manually sending emails to all of your contacts, you can schedule emails to be sent at a specific time.
With AI contribution to email marketing, you can now set up triggers that send emails in response to specific customer actions.
The role of AI in shaping email marketing
Due to its direct approach and cost-effective methodology, AI has become a vital aspect of digital marketing.
Artificial intelligence is continuously shaping the future of email marketing, proving that email marketing is still the most powerful tool.
AI-powered email marketing tools enable businesses to send better emails, which increases open and click rates. Plus, an effective AI for email marketing helps achieve the following:
– Increased customer engagement
– Acquiring new customers
– Personalization of email and contents
– Automated email workflow
These will help you make more money and produce better results from time spent on email marketing campaigns.
