Finding, nurturing, and converting leads into paying customers are among the top priorities of any business. Converting a lead into a paying customer can be a lengthy and expensive process.
Even social selling is proving to be an ineffective tool for lead nurturing. It is only focused on converting customers from previous data, ignoring the critical step of big data-driven prospecting.
Marketing leaders and revenue growth managers are working to fulfill their revenue quota each year. The biggest problem they face is generating quality leads.
Your organization may incorporate many online lead generation tactics in your marketing campaigns. Note that there are certain tools that have stood out to be the best among all those available.
With so many different options out there, it can be overwhelming when it comes to finding the right lead-generation techniques to boost your business in 2023.
How do lead generation tools help your business?
Lead generation is the initial step in the sales process, allowing companies to grow and expand their customer base. This provides a company with a steady stream of income and revenue that it can use to invest in future growth.
According to Hubspot’s 2017 report, businesses generate, on average, 1,877 leads per month.
In today’s competitive business world, companies must do more than just advertise their services or products. They need to generate leads — people interested enough in offerings that they’ll take action and contact.
Using the right tools helps firms improve their performance, increase revenue, and boost their overall business.
If you want to kickstart your lead generation efforts, it’s crucial to understand how these tools work and why they’re so effective.
8 best lead generation tools in 2023
A good lead generation tool will help you track all of these sources in one place so you can focus on getting more leads from each channel. Using the right tools and strategies, you can increase your conversion rates and speed up your sales cycles.
Here are the lead generation tools that can help supplement your business in 2023.
1. Hubspot
Hubsport is one of the most popular lead generation tools today. It offers an all-in-one solution that allows businesses to attract, convert, and close leads across channels or devices.
This tool includes integrated CRM software to keep track of interactions with each lead from start to finish.
It is among the premier lead generation tools for marketers wanting to create customer relationships. This helps you build and nurture an email list, create landing pages and optimize your website for search engines.
In addition, Hubspot has many features that are perfect for small businesses and startups. If you have a small budget but still want to get more leads, then Hubspot is the best solution.
2. OptinMonster
Second on the list is OptinMonster. It is a popular popup tool that helps companies create high-converting popups for their websites.
OptinMonster features include:
- Exit intent
- A/B testing
- Heatmaps
It also provides information about your leads, specifically their device type, operating system, and location. These sets of information let you personalize your popups according to user preferences.
OptinMonster can also track the success of each campaign. It provides analytical reports showing how many people have signed up for your newsletter and how much money each campaign has made.
3. Adoric
Adoric is different from the other tool because it provides predictive analytics software. This helps companies identify high-value prospects ready to buy now or within the next three months.
Additionally, it enables you to scrutinize all information about the potential leads and determine the best custom fit for each marketing campaign.
4. Hunter
With Hunter, you can discover and monitor leads across social media and other websites. The software automates interaction with prospects. This can help you filter social media platforms, job titles, and even locations to find the best audience to target.
Going further, you can also set up alerts. When someone mentions a keyword, it will be sent directly to your inbox.
Hunter offers a free plan that includes 25 searches and 50 verifications per month. You can also get a plan for as low as $49 per month.
5. Intercom
Intercom is the best tool to connect with your customer through their buying stage. You can send personalized messages either to specific groups or individuals who purchased a product or signed up for a particular service.
6. Leadfeeder
Leadfeeder is a lead generation tool that helps track competitors’ leads and sales. You will get a complete picture of their marketing campaigns, including landing pages and email drip campaigns.
In addition, it also allows you to monitor ads campaign performances on various channels such as Facebook and Google Ads.
7. AeroLeads
AeroLeads is a great tool for B2B lead generation campaigns using social media as an important part of their marketing strategy.
It allows you to track your campaign’s effectiveness so you can adjust your strategy accordingly.
What separates AeroLeads from other lead generation tools is that, you can create custom landing pages to produce leads in every stage of your sales process.
Another great thing about this tool is that it has built-in analytics and reporting features, allowing you to monitor your leads and follow up on them later.
8. MailChimp
MailChimp is one of the most popular email marketing services that lets you send newsletters to subscribers through email campaigns.
With over 10 million users worldwide, MailChimp is the world’s largest marketing automation platform. It offers features like:
- List segmentation
- A/B testing of email content and signup forms
- Integration with social media platforms
MailChimp lets you track the success of your campaigns, including clicked links and the number of times they were opened.
Strengthen your marketing strategy by leveraging the right lead generation tool
Leads are crucial to any marketing strategy. The more leads you have, the better your chances of closing a sale.
Choosing the right lead generation tool lets you effectively generate the right leads, build long-term relationships with consumers, and boost your overall ROI.
