Outbound lead generation is the most ideal way to start a conversation with your prospects.
Up to this year, outbound channels remain as strong and relevant as ever in the B2B market. This is because outbound complements other marketing methods in many ways. It makes outbound marketing an ideal strategy for your business.
In an instance where a prospect downloads your latest brochure, the situation can take longer to turn lead into a customer. This is because without connecting to an email or phone support, customers are passively waiting for your next course of action.
In that case, what if a competitor reaches out to your customers before you do? You’ll only be increasing the potential of losing them. Practically, buyers will end up choosing the vendor that responds first.
But with solid outbound lead generation strategies, you’ll be ready and able to promptly engage every potential client that comes your way.
Now, read on to learn more about what outbound lead generation is and what strategies are the most beneficial for your business.
What is outbound lead generation?
Outbound lead generation is a business strategy where marketers focus their marketing efforts on activities that involve initiating conversations and assistance that fit their target audience.
Unlike inbound strategies where marketing teams rely on customers approaching your business, outbound lead generation proactively engages with potential customers.
Outbound lead generation is initiated by sales representatives sending out communications to potential their list of leads. The goal is to generate their interest in a product or service and add them to your sales funnel in the long run.
4 Foolproof outbound lead generation strategies
Outbound lead generation can be done through various communication methods such as cold calling, direct email, social selling, and direct mail.
Here are some of the most foolproof outbound lead generation strategies you can develop when you reach out to your clients.
Personalized cold emails
According to Upland Software, personalized cold emails can boost your email open rate by 22.2%. Cold emails are easy to construct, making them one of the most effective outbound lead generation strategies that you can consider.
As long as your email list is updated and highly relevant to what you offer and your emails are personalized and relevant, it will drive great results.
Focus on content with syndication
Content syndication is another outbound lead generation strategy that can be used alongside your cold calls and emails. It’s all about getting your most valuable content in front of the right people.
So, if your team published a whitepaper, it’s going to act as your main tool in sparking a conversation with your target client. With this outbound lead generation strategy, you can show how much you value to your clients that you would be prepared to respond to their needs.
Content syndication also complements your content as part of a targeted ad campaign. It’s a double win!
Grow your network with LinkedIn
59% of B2B marketers confirm that they generate leads better on LinkedIn. LinkedIn remains to be the go-to platform for building connections. There is a range of LinkedIn automation tools out there to help you with networking.
You can send automatic connection requests to your ideal prospects and send them introductory messages. LinkedIn also allows you to see detailed analytics on how your prospects are engaging with you.
This will give them an idea of how wide your reach is and how effective your brand is in building rapport with other networks.
When you’ve sustainably utilized these LinkedIn automation tools, not only is it going to be an effective outbound lead generation strategy, but it greatly impacts your personal brand.
Use updated B2B data
If your emails are ineffective and or if your cold calls are being ignored, maybe you’ll need to review the B2B data you’ve been using.
Databases lower their accuracy every year. If your data is obsolete, and irrelevant, your outbound lead generation efforts are worthless.
Updating your data will ensure that your marketing efforts are properly targeting the right people, at the right time, through the best platform.
Scale your business with outbound lead generation
If you want to broaden your outbound sales but don’t know where to start, you can utilize the tips we’ve given you above for your outbound lead generation strategies.
These are the most shared ways to grow your lead and sales pipeline. Personalizing emails, content syndication, maximizing LinkedIn, updating your B2B data—will enable you to identify and contact your ideal customers.
Outbound lead generation is the most ideal way to start a conversation with your prospects. Proactively making measures to ensure that your clients receive the best service possible is the goal of outbound marketing.
Allow these outbound lead generation strategies to help you target those business goals and see the results for yourself.
