In today’s digital age, reaching out to customers is an effective way to initiate brand awareness and interest.
This makes outbound marketing a great strategy to generate traffic, leads, and revenue.
Additionally, using advertisements in your marketing process provides customers with helpful and relevant content at every stage of their customer experience.
What is outbound marketing?
Outbound marketing is a marketing technique where a company makes initial contact with its audience and prospective buyers. Examples of this include TV and radio ads, trade shows, print media, cold calling, cold emails, and many others.
Over the years, outbound marketing has drastically evolved and changed over time. The most effective way to approach outbound marketing techniques today is seeing through the lens of inbound marketing.
By combining the two approaches, you can come up with better and more personalized campaigns tailored specifically for your target market.
What are the most effective outbound marketing strategies today?
With innovation and smart planning, outbound marketing can help your company be successful across different channels. Combining two or more methods in your marketing efforts can be effective in reaching prospects that could be turned into loyal, paying clients.
Here is a list of the most effective outbound marketing tactics that can be adapted to your company’s marketing strategy.
Cold calling
Cold calling is the act of convincing potential customers, who have had no prior contact with your business, to purchase a product or service.
With this tactic, buyers are given a better chance to get to know your company. By hearing an agent’s voice and tone, they develop an idea of the personality and image of your brand.
A good impression generates a higher level of trust from your prospects. That’s why cold calling works well if prospects are treated like humans rather than another name on your call list.
Calling also helps your team get more information from your prospects. It is easier to ignore an email, but a phone call makes it possible for them to commit to conversations with your agents or schedule a call on a more convenient date.
Direct Mail
Direct mail is a marketing strategy that delivers a promotional printed piece straight to your target audience. This could include postcards, catalogs, magazines, leaflets, etc.
Direct mail works well if your business or a prospective client is not 100% online. It generates leads offline and ensures an effective marketing campaign for your business away from the internet.
Online Advertisements
With so much competition to get a consumer’s attention, boosting posts with advertisements is key to building brand awareness. It helps you reach more customers while waiting for your content marketing and SEO efforts to pay off.
To make the most out of your budget for online ads, try using a phrase match bidding type instead of an exact or broad match. This bidding type allows you to reach your intended audience without limiting the search to an exact phrase or match.
You could also target the most engaged users by examining your current user base. There are different ways for this on various platforms. On Facebook, you can go to Insights > People > People Engaged to know the location and language of the people who are responsive to your content.
Conferences and networking
Networking, conferences, and trade shows are great ways to build brand awareness and get face time with potential clients. Capitalizing on them can attract new, interested customers and give you a chance to personally engage with potential clients.
Start by joining groups, getting involved in the planning, organizing, and sponsoring of events, and bringing clients to meetings as an effective networking strategy. You can also host your conference and events.
You can do these tactics personally and online. People do business with people they know, like, and trust, so you have to get out there to build your reputation online and offline.
