Apart from generating sales, telemarketing collects certain information about your customers and marketing in general.
Telemarketing is one of the most effective marketing strategies that companies have been using over the years. While some marketers believe that this method is outdated, a number of businesses still see its practicality especially with B2B marketing. Through the use of different telemarketing types, organizations are able to directly connect to their prospects.
Why is telemarketing important to your business?
Telemarketing refers to the practice of marketing through the telephone, internet or fax. Your telemarketers will contact and approach your target customers and promote your goods or services. Telemarketing is still essential for businesses as it is one of the effective ways of direct marketing.
Moreover, through this practice, telemarketers can also be able to effectively engage with certain prospects who may not yet have access to your organization’s online reach. Aside from promotion, it is also one of the efficient ways to establish in-depth discussions with specific decision makers in other companies.
4 types of telemarketing
Telemarketing serves as a tool for business organizations to establish growth and development. Apart from generating sales, telemarketing collects certain information about your customers and marketing in general.
The telemarketing industry helps you to reach your marketing goals. As for business owners who are looking into venturing in telemarketing, it is essential to know which type best fits your requirements:
Inbound telemarketing
This telemarketing type refers to receiving incoming calls from customers, meaning the engagement is being initiated by the customers. This is usually a result of broadcast advertising either from social media, other forms of direct marketing, and email marketing. The goal for inbound telemarketing is to be able to secure orders for a wide selection of products from consumers.
Outbound telemarketing
Outbound telemarketing on the other hand refers to cold calling. In this type of telemarketing, an outbound telemarketer will be the one to initiate the call. Outbound telemarketers usually are required to undergo in-depth training and product knowledge. Telemarketing agents “cold call” prospects to introduce a new product or service to target customers. Outbound telemarketing involves the actual selling of products or services.
B2C telemarketing
B2C telemarketing is synonymous with outbound telemarketing as it also involves proactively initiating the calls to direct consumers. This type of telemarketing is a more effective way of generating more clients to businesses. In B2C telemarketing, it targets consumers that have shown interest in an organization’s products or services.
B2B telemarketing
B2B telemarketing refers to business to business transactions. The goal for this type of telemarketing is to generate more sales or obtain affiliation with another company. This opens new opportunities to businesses as it helps them find the right connections to gain more customers.
Knowing the right telemarketing option for your business will serve as your guide in choosing the best strategy for your type of industry. OP360 has skilled and dedicated telemarketers that can help you effectively market your brand and reach your sales goals! Let us help you. Let us know all about your business requirements here.
