Telesales plays an important role in generating possible leads for an organization. This will not be possible without having well skilled telesales representatives.
Every business’ primary goal is to be able to generate more sales as they continue to grow and become successful. While it is not easy to reach ambitious sales targets, companies usually resort to telesales to boost their overall revenue.
In this article, let’s talk about various telesales tips and techniques to generate more profits and attract more customers.
What is telesales?
Telesales refers to selling of products and services directly to your target customers by telephone. A lot of people tend to use telesales and telemarketing interchangeably. However, these two actually have its different activities. While both market certain products and services via phone calls, telemarketing involves more than just selling.
Importance of telesales
Telesales plays an important role in generating possible leads for an organization. This will not be possible without having well skilled telesales representatives. These people reach out to both your potential and existing customers to offer your company’s products and services. Further, they may also receive calls from your customers as a response to your organization’s direct marketing efforts and advertising campaigns.
Effective telesales strategies encourage repeat sales. Your telesales representatives can properly execute this practice by fostering good customer relationships as they give emphasis on your customers wants and needs.
Tips and techniques to improve your telesales
In the past, telesales representatives have been known to be pushy people who are marketing shabby products. This bad reputation has been a result of hiring unskilled salespeople, having insufficient training, improper data collection, and poor planning.
Organizations today are changing the way it has been viewed by many over the last couple of decades. As for your telesales, here is a list of tips and techniques to take your operational strategies to the next level:
Practice proper phone etiquette
Start by making a polite and clear introduction. This shall include your sales representatives name, your company name, and followed by a brief explanation for the call. Ensure to ask if it is a good time to speak to them or if not, when will be the best time to reach out to them again.
Get emotional
Customers usually tend to buy certain products or services due to emotional triggers. When engaging with customers on call, persuade them emotionally by focusing on their pain points or through storytelling.
Discuss the value of your products and services
Storytelling and framing techniques are effective strategies to explain what sets your products and services apart from your competitors. Explain how your customers will gain more value from what you are offering than what they are paying.
Maintain short calls
Short telesales calls must always be straight to the point and at the same time, has to maintain transparency. As mentioned earlier, calls should include a description of the purpose of the call, as well as a concise explanation of what you are offering.
An effective telesales strategy always uses the art of persuasion. Remember that what makes a good telesales call also includes transparency and customer satisfaction.
Another tip in improving your organization’s telesales is to outsource it to expert professionals in the field. OP360 has 15 years of experience in the outsourcing field with various satisfied and happy clients over the years.
Let us know about your business’s telesales requirements!
