Can you believe that humans all over the world produce 2.5 quintillion bytes of data every single day? With this astonishing amount of data, you can’t help but wonder — where does all of this come from?
One of the biggest portions that cover this amount is user-generated content (UGC). Now, how do businesses ensure that all of this content is permissible? Here’s where content moderation comes into play.
Read on to learn more about content moderation and the types of user-generated content dominating the digital landscape.
What is content moderation?
Content moderation refers to the strategic process of monitoring user-generated content. It ensures that every uploaded content on a platform adheres to the specific rules and guidelines for publishing and distribution.
This includes but is not limited to images, advertisements, text-based content, videos, web pages, and social media posts.
The ultimate goal of content moderation is to uphold the brand reputation and credibility of businesses. Not only does it monitor social influences on brand perception, but it also nurtures the digital environment to be attractive for more clients.
A scalable online reputation management process is essential for all businesses to maintain a credible environment for their clients. Content moderation is the key to attaining a safer, healthier, lucrative space online.
Why is content moderation important for user-generated campaigns?
Since user-generated campaigns populate the digital landscape the most, they affect the purchasing decisions of up to 79% of consumers. This amount of influence UGC has on people warrants a content moderation system that will ensure your online space is safe not only for users but also for your own brand.
Content moderation ensures that all posting guidelines and social media policies are followed by every user, may it be a personal or a business account.
Social media guidelines provide standard criteria for postings and offerings. Content moderation includes the deletion of inappropriate posts and blocking any form of harassment or bullying.
Content moderators can also set the type of content users can submit on a platform. In some cases, content may be reviewed by the moderators before it is published.
When you have your content moderators ensuring that nothing is slipping through their fingers, you can increase your content’s quality and protect your brand. This would lead to increased traffic, online visibility, positive social interaction, and a healthy buying process.
Examples of user-generated content
Now that you know how content moderation works, let’s identify what user-generated content and campaigns are. What is there to moderate, to begin with?
Social media content
When it comes to product preferences, customers would usually browse first on social media platforms such as Instagram, Twitter, or Facebook for the trendiest products online.
Heavily trodden by superstars and influencers, these go-to platforms are extremely effective in promoting products and services. Whether they have new clothes or make-up products to share with the world, influencers would immediately snap a picture or a video and generate traffic.
These personalities are creatively showing their followers how good a product or a service is through honest reviews. They also put a human face to a brand and increase their reputation through online promotion.
Since every brand is exploring the world of micro-influencing, more and more social media personalities are hired by brands to generate content. This type of UGC is changing the game for content marketing.
Reviews and testimonials
The world of content marketing is heavily reliant on customer reviews. This is especially true for user-generated content marketing. It can either make or break an organization’s marketing strategy.
Reviews and testimonials refer to all comments, complaints, and even word-of-mouth referrals made by your customers towards your brand.
In this digital age, every customer can go online and rave about your products and services. If it’s a positive review, other viewers will check your brand, and that can increase brand reputation. This is also why you need to highlight the best customer reviews on your site.
Product reviews also provide a non-paid and a more genuine take on customers’ insights about their purchases. Their unfiltered opinions help your business establish trust and credibility, which can lead to higher conversion rates.
Blog posts
Blog posts are informative and entertaining articles written to provide information about a business. This type of content provides answers to customers’ questions about a brand’s products and services.
Blog posts can be long articles with a curation of facts, item lists, photos, infographics, and even videos. They are an effective marketing tool to gauge a reader’s engagement.
If a user can find all of the information they need within a blog post, they will consistently use your site as a reference, which will increase your traffic and visibility.
Secure a positive brand reputation
Consumers would always want the most authentic and reliable source of information about the products and services they’re about to consume.
User-generated content shapes that trust organically because it comes from the firsthand experience of other customers. If you know what content there is to monitor, content moderation would come seamlessly.
With content moderation, not only can you create a positive and fruitful social interaction online. You can also secure a positive brand reputation in the long haul.
