Having an outbound sales script can help you engage prospects and close deals. It helps you to prepare the best questions and lines to say to a client.
Call scripts can be a crucial component of your overall sales plan. You can use them to take away the guesswork and anxiety that you may feel out of calling leads.
Why is an outbound sales script important?
Creating outbound sales scripts may not be exciting for some, but it is an effective device in your sales effort. Call scripts help sales representatives have a productive conversation with prospects.
An effective sales script helps you understand your products or services better and lets you know how to take a lead’s interest. By knowing the right things to say to your prospects and offering solutions to their problems, you’re one step closer into making a sale.
How to write a convincing sales script?
Outbound call scripts, when combined with training, motivational leadership, and quality assurance practices, can help your business grow. Therefore, you have to make sure that you are writing an efficient script for your team.
These are some of the key components that should be considered when making an outbound sales script.
Have a clear reason for calling
The first step in writing a sales script is to think about your reason for calling. Every person is busy and no one wants to get a phone call while they are at work just to have a chat.
In addition, it’s important to have an appropriate purpose for calling a lead.
You can tell them, for example, that you are calling to set up an in-person meeting, talk about their objections or hesitations with your product or inform them about special offers.
The biggest thing you want to avoid when talking to a customer is to annoy them and make them hang up your call.
Ask for your customer’s availability
Once you call and introduce yourself, do not launch immediately into a sales pitch. Keep in mind that you do not know what they are doing in the middle of that moment.
Follow up the introduction by immediately asking for a few minutes of their time. If they say that they are busy, ask to arrange an appropriate hour for a quick meeting.
Be mindful of their schedule and be aware that your call likely interrupted their day.
Respect your competitors
Don’t criticize your competitors while on a call with a client. It is extremely unprofessional and could reflect badly on your business.
If the lead that you called is already working with a competing brand, ask a few questions about how it is working for them and what they would like to change if they could.
Stay polite and focus on promoting your products instead of badmouthing your competitors.
Understand your customer
Consider the different types of clients you’ll be selling to and make a flexible and adaptable script for every specific buyer persona.
Remember that talking nonstop about your products or services to a prospect should not be the only flow of conversation.
In order to know if your business is a good match for the customer, you need to ask questions about them. Take a minute to ask them a few simple questions about how they are doing, what they like and what they don’t like.
Your team’s ability to listen will impact your relationship with your prospects and how they would think of your brand.
Give a compelling value
Providing examples of how your business helped other clients could be a good reason for a buyer to listen to your pitch.
Present a compelling offer to a lead. Give the key details about the product or service you are offering and always tie their needs to a feature that could benefit them.
Verbalizing these value statements is the key to generate interest and close deals with your clients.
Clarify what should happen next
Make sure to end every call with a clear next step. Don’t hang up the phone without clarifying what should happen next.
Confirm your prospect’s contact information and make sure that you both understand their level of commitment.
If they are undecided, schedule an in-person meeting to give them additional information about your product or a follow-up meeting to know their decision.
