If you are thinking of hopping into the outsourcing world but wonder where to start, it’s time to look into the top digital skills in BPO you can learn right now. In the long run, these skills will be of value not only to the BPO company but collectively to the world’s business economy.
Increasing demand for digital skills in the BPO world
Digital transformation is here. And companies see this as an opportunity to evolve — not only to keep pace but to lead their market in creating a more innovative and sustainable business ecosystem.
Industries switch to a digital approach to hasten their operations and meet increasing demands without compromising quality and brand reputation. Digital transformation and process automation did not replace human workers; instead, they created new working roles requiring new skill sets.
Business process outsourcing (BPO) has also painted a new landscape for the talent marketplace. Instead of hiring and training in-house workers for a specific job, companies outsource to firms with a team of individuals who have already gained knowledge and experience in that field.
Top digital skills BPO companies are seeking
With the rise of the BPO industry, the global talent pool focuses on acquiring new skills rather than just obtaining and maintaining the job. The market for digital skills in BPO is now more competitive than ever.
The rise of the digital economy calls for talents who have the capabilities to operate automated systems and upskill alongside these approaches. In this new world of digital processes, here are some of the top digital skills BPO companies are looking for to fulfill business demands:
Web, app, and software development
Software development is thriving in the era of mobile apps, online shopping, and business process automation.
Web and mobile app developments are two of the primary subfield a developer might consider. Although similar, such as fluency in programming languages, a few distinctions are unique to each type of development.
A web developer’s core skills must include HTML/CSS, Javascript, testing and debugging skills, back-end basics, and search engine optimization. If you plan on being a mobile app developer, however, you must be proficient in user interface (UI) design on top of your coding abilities.
These are all hard skills you can learn from online workshops and training to enhance your coding talents. With the right resources and knowledge, BPO companies will connect you to clients with whom you can share the same values in technological advancements.
Data analysis
Data analysis is one of the most in-demand digital skills in the BPO industry. Leading global companies work hand in hand with data analysts to understand trends and patterns in their customers and competitors.
Corporations look for BPO companies that can offer efficient data analysis to break data down into digestible segments. With the help of software that automates systems, a data analyst goes through the databases to watch out for bugs and discrepancies.
To accomplish this, a data analyst must have strong numerical skills and knowledge of common programming languages like Python, SQL (Structured Query Language), and Oracle.
Data science
While data analysis narrows data for more focused insights, data science works around big data. A data scientist must be adept in hard digital skills needed in BPO and capable of contextualizing data in the social setting.
Programming, data visualization, data mining, and software engineering are some of the top digital skills that BPO companies look for in a data scientist.
These skills help data scientists work on innovating creative solutions for overcoming business challenges brought about by economic recessions or even the pandemic. They work on organizing and categorizing data where it fits to see if a current business strategy is working.
Digital marketing
In this digital age, it could be surprising to meet someone who has never once been on the internet. Companies are now migrating their effort to digital marketing to reach their target audience and deliver the best customer experience to their clients.
The BPO industry has expanded its service from customer and back-office support to digital marketing services. They now seek skills in search engine optimization (SEO) and search engine marketing (SEM).
Suppose you are looking for where to start a digital marketing career. In that case, you might want to focus on mastering different tools in SEO, email automation, social media management platforms, and design resources.
Technical support
With computers and software systems making businesses go round, companies need to have a technical support specialist on board. Companies outsource this service to BPO companies with a team of experts in maintaining and safeguarding computer systems.
Technical support may also include customer service specialists who can perform problem-solving abilities for the callers.
To thrive as tech support in BPO, some of the top digital skills you must have are understanding technical jargon, software systems, and a knack for troubleshooting. Excellent interpersonal skills are also beneficial for addressing issues effectively.
Expand your digital skills in BPO and expand clientele
Whether you are an individual seeking a career in the BPO industry or a startup that wants to expand your market, knowing the top digital skills in demand today is a must.
The future of business is digital, and hence, it’s time to upskill and explore new tools organizations use to keep pace and thrive in the business world.
