Notice how Facebook or Instagram deletes specific posts because they are deemed non-adherent to the platform’s community guidelines? This is an example of content moderation.
Given that social media is a raw, spontaneous, and constantly changing landscape, you can’t afford to let any content slip through your fingers. It makes a pressing concern for companies to protect their brand and customers through content moderation.
Find out how outsourcing content moderation works and what content moderation services are there for you to outsource.
What is content moderation and why is it important?
Content moderation is the process of analyzing, monitoring, and regulating user-generated content (UGCs). It can be done through artificial intelligence and manual moderation.
AI-based moderation makes the scanning of high-volume of information faster and more efficient. Meanwhile, human moderators carry out a critical analysis of all posting activities on all social platforms and digital communities.
The goal of content moderation is to maintain brand credibility and security for businesses and their followers online. From the text, videos, images, and ads to even user profiles, every type of content is evaluated based on set guidelines.
No matter how big or small your business is, you need a resource of a team that can monitor and protect your online members from illicit content. But this is more important for brands that run numerous campaigns and produce a large amount of UGCs.
In this digital era, it is much easier for trolls to take down a company’s reputation with a drop of false claims. So, to prevent any possible damages to your brand, content moderation is key.
Content moderation services you can outsource
The rise of user-generated content has opened avenues for businesses to market and interact with consumers in the virtual world. Almost all brands now have their own social media management to target a niche and monitor all content production while strategically improving customer perception.
Now that you know why content moderation is essential to your business, here are the content moderation services you can outsource for your organization.
Social media moderation
Every brand that wants visibility and higher traffic on social media platforms–may it be Facebook, Twitter, Instagram, YouTube, or all of them–needs a team of content moderation specialists.
This is to ensure that you only have high-quality, relevant, and appropriate content on the said platforms. Outsourcing content moderation services for social media means you’ll be working with a social media content moderator.
They should have a keen understanding of content rules and guidelines and ensure every single content is following them on each platform.
Text moderation
Text moderation is applied to all types of texts submitted to any digital space. It can be a post of captions, messages, comments, descriptions, articles, and reviews.
Text moderation is mostly automated. Any harassing, illegal, or inappropriate texts will be flagged, deleted, or banned. For example, if a user keeps on badgering or “trolling” other profiles on the comment section, they could be banned from commenting for a certain period of time.
Outsourcing the best technology would relieve human staff of repetitive content moderation tasks and protect them from the most disturbing pieces of content.
Outsourced content moderation services will help you achieve faster turn-around times, higher visibility, and scalability.
Video moderation
As businesses aim to reach more audiences with the use of popular video-sharing sites such as YouTube and TikTok, video marketing is one of the biggest trends that businesses have been maximizing over the recent years.
Video moderation means vetting the videos for content before posting. Videos are played and evaluated to ensure that the materials meet the policies and guidelines of the company or website.
Outsourcing video content moderation will not only have you produce high-quality video content but also maintain consistent video production for your website and social media pages.
Foster quality user-generated content with content moderation
With the amount of content online, content moderation demands to be a 24/7 activity. This is more especially important for big companies that see hundreds to thousands of in-house and user-generated content regularly.
By outsourcing your content moderation services to a reputable service provider, your business can benefit from a consistent, meticulous, and accurate process at a smarter and more reasonable rate.
Ultimately, your business and your brand will benefit from having a healthy, safe, and more user-friendly online community. When your brand’s reputation is protected, your customer loyalty increases, boosting your business confidence and helping position you as a leader in your market.
