Multi-layered quality control to enhance customer experience and drive sales
American home goods e-commerce company uses OP360 to
increase membership to B2B program
The Client is an American e-commerce company that sells furniture and home-goods. Founded in 2002, their digital platform offers millions of items from thousands of global suppliers.
In 2020, COVID-19 pushed more consumers to online retail because of store closures and shoppers’ fear of contracting coronavirus in public. Media content provided on e- commerce sites can make or break whether a consumer proceeds with a purchase or not.
OP360 was engaged to provide a better online consumer experience by managing the media content submitted by suppliers in relation to products offered on the client’s website.
The OP360 Difference
OP360 collaborated with the client to develop a multilayered screening process to quality control large batches of various media – ensuring that it best represents the product to help consumers make the right decision for their online purchase.
Challenge
The client was experiencing heavy growth due to an increase in online shopping trends and required a reliable offshore partner to manage the high volume of multi-channel customer support transactions while staying in compliance with COVID-19 health protocols.
Solution
High-quality social media content analysts responsible for the vetting and processing of supplier generated content.
