Glossary

Helpful A-Z glossary listing key terms, acronyms and their definitions.

M

M-Commerce

Mobile commerce refers to the online purchase and sale of products or services through phones, tablets, and other electronic devices.

Machine Learning

Machine learning is a part of artificial intelligence (AI), that is based on the concept that computer systems can automatically learn from data, and improve from experience, with minimal or no human intervention.

Magic Quadrant

Magic Quadrant (MQ) is a series of market research reports produced by Gartner IT Consulting Firm, that evaluates and ranks the position of companies in a specific market or industry.

Make Busy

The status of a customer service agent who is currently busy and unavailable to handle incoming calls.

Management by Walking Around (MBWA)

A style of business management, where a manager or supervisor walks around the workplace to observe agents' performances and monitor call quality.

Marketing Agency

A company hired in an effort to increase a brand's popularity, sales, and profits, by conducting market research and implementing marketing strategies.

Master Service Agreement (MSA)

A master services agreement or framework services agreement, is a contract negotiated between two parties with an ongoing project or business relationship, that contains terms and conditions that govern any future transactions.

Maximum Delay to Abandon

Refers to a call center metric that measures the maximum amount of time a caller waited before disconnecting or abandoning the call.

Maximum Delay to Answer

Refers to a metric that measures the maximum amount of time a caller waited in queue before being assisted by a customer service agent.

MBWA

See management by walking around.

Medical Call Center

Also known as medical contact centers or healthcare call centers. A medical call center is a communications center that integrates human, technical and physical resources to handle incoming and outgoing phone calls in support of healthcare. It supports various functions, such as appointment scheduling, physician or emergency help lines, nurse triage, member and physician services, patient financial services, and others. Clients are managed through multiple communication channels, such as phone calls, emails, chat, text SMS and social media platforms. Medical call centers should be compliant with healthcare guidelines and regulations including HIPAA.
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